Introduction
Is there anything more pretentious than female sports presenters ? Yes it all began with ITV Gabby Logan and since then what did the BBC do ? After headhunting Gabby akin to a commercial conglomerate and far removed from a public service broadcaster where chasing ratings is not part of its remit. The BBC's has continued to embracement of directors, managers, channel chiefs etc from the commercial sector, and in doing so perverted it's ethos. With the new corporate hawks in position they've instilled their commercial practices and ideologies throughout the organisation from the initial quality pursing mindset into chasing channel ratings. Competing with the private sector in regards to viewers ratings is a commercial method for determining potential returns for advertisers. This is irrelevant in a public funded organisation but is understandable when it's mandarins were nurtured in the private sector where wolves consume each other in their pack (channel) mentalities.
After stealing numerous presenters, chief heads, writers etc from the commercial sector the BBC has become more commercial than public, so obvious is this change in the marketing sphere. Billboards, magazines, advertisements on BBC channels for programmes is unnecessary and clearly against its charter. They may claim monies used in the marketing sphere is obtained by the sale of films, books, magazines, toys and memorabilia etc. However these revenues should be reinvested into new programmes and salaries, instead of being used as petty cash for the marketing team. Another gripe is with the exorbitant salaries of presenters (we know who they are) in which the BBC attempts to justify this in viewers ratings. Again another commercial strategy used for advertisers and irrelevant in a public funded broadcaster. Evaluate quality not quantity of viewers or programmes and channels, because it's quality that is priceless and timeless, examples of great work the likes of I Claudius, Yes Minister, Yes Prime Minister, The Rise of Reginald Perrin and many more is testament of the BBC that once was.
Reality Insanity TV
Reality drivel that plagues our beloved national treasure the BBC as it persistently emulates the commercial channels instead of nurturing talent from the grassroots. It's much easier for the commercial hacks employed by the BBC as consultants and full time staff have prevented any green shoots of quality and originality. What do you expect when you pursue with vigor commercial doctrinairism, they prefer the simply "off the shelf, cut and paste" method. Besides it's much easier for these cretins to check their blackberries and contact their fellows in the commercial sector and share ideas. Such sequacious cretins are undermining the BBC and are subverting the BBC and any real talent or progress from seeing the light of day. ITV began the innovative way of presenting sport (predominantly male orientated past time) with a female presenter Gabby Logan and in the ensuing months the BBC adopted throughout it's radio, TV and news channels the same once commercial strategy.
Finally
Infuriating as it may seem the BBC will continue to degrade over the decades as it untenable position as a public funded organisation is undermined by its commercial orientated staff. Claims for public subsidy will fall on deaf ears and the commercial sector have begun to rot the BBC core. After which the areas of quality and originality will be consumed by the commercial sector after privatisation. Expect this in the second term of the CONservative government after it has privatised every aspect of the public sector. Cash cow BBC has made many millionaires out of many mediocre hacks and pretty faced vacuous presenters, for their own betterment. Until the BBC returns to its roots and expels these commercial agent provocateurs and their ideologies then their is no public to serve only viewers to chase.
Posts
